In AP Government we were running an election for our College Success Portfolio (CSP) and in our American Literature class we learned about rhetorical appeals used in advertising. In Advance Digital Media Arts (ADMA) we have collaborated all the ideas in the two previously mentioned classes to create a campaign ad to support a candidate or attack them. The aim is to understand how political advertising is managed and create an advert for approx. My video was mostly about Mike Lewis being a terrorist and voters should vote for Taylor Hanson instead. I edited clips of Mike Lewis to have him say he would bring terrorism to America. In reality, if this were a political campaign, what I did would not be acceptable. You may not legally edit other people's posts and use them against them in a campaign. In the process of developing my video I used Ken Burns effects, transitions, title insertions, voiceovers and music inputs within the Apple iMovie application. To create my video I watched each candidate in my AP Government class presentation speech. I watched the videos repeatedly looking for information to use to the candidate's disadvantage. When I saw Mike Lewis' (Victor Martin) speech I saw how I could attack him by using his words to make him look bad. My intentions were to arouse the emotions of the public to make them not vote for him. My American Literature had a tremendous effect on how my audience would react to the video. We had to use rhetorical appeals to draw from when creating the storyboard and to help me determine how I wanted to appeal to my audience. Rhetorical appeals consist of ethos, pathos, and logos. Ethics is about using the credibility of people such as teachers, actors and... center of the paper... educate forcefully and collaborate productively) that can be used in any environment to achieve my goals. Using rhetoric helped me create my video because it helped me identify how I could make my audience feel while watching the commercial. I benefited from using propaganda because it helped me use lies to persuade my audience and my influence to feel differently about the candidate I was attacking. All in all, the goal is for my video to evoke a significant amount of emotion in the audience. . Remembering a tragic incident like September 11th can bring anger and sadness. Pathos was used when I talked about the event to make them scared of terrorism and want to end it forever. Ethos was used when showing a public figure. If aired it could make the audience hate Mike Lewis and cause controversy, which in my opinion makes it effective.