International MarketingExplain the steps typically undertaken by a company in transitioning from a domestic to an international business?Internal marketing: involves the company manipulating a series of controllable variables such as price, advertising, distribution and product in a largely uncontrollable external environment, consisting of different economic structures, competitors, cultural values ​​and legal infrastructures within specific political or geographical boundaries: International Marketing: involves operating in a series of markets in foreign countries where not only the uncontrollable Variables differ significantly from one market to another, but controllable factors in the form of cost and pricing structures, advertising opportunities, and distribution infrastructure are also likely to differ significantly. It is these types of differences that lead to the complexities of international marketing. The fundamental difference between domestic marketing and marketing on an international scale is the multidimensionality and complexity of the many foreign markets in which a company can operate. The essential elements of effective marketing International marketing is the ability to interpret the business environment, recognize opportunities in foreign markets and appreciate how the company's resources can best be used to satisfy and develop market demand patterns. Developing successful international marketing strategies is based on a solid understanding of the similarities and differences that exist in countries around the world. Differences Between International and Domestic Marketing: There are many factors within the international environment that substantially increase the challenge of international marketing. .... middle of paper ......and perceived as central to the future and growth of the company. The company becomes “global” in its outlook. The “established exporter” knows that exporting is an integral part of the business and views the domestic market as just another market. Most of the turnover is generated from exports and much of the time is spent on this activity, with senior and middle managers frequently visiting customers. Investment in training is substantial as the skills are needed internally and thinking about export markets is both short-term tactical and long-term strategic with periodic reviews of the overall mission and action plan. Networks abroad provide excellent information and quality-assured partners deliver on time, every time. The transition of the company from one phase to the next is not an automatic transition but requires a coordinated strategy to improve the company's performance.