Motorola, Inc.Motorola Inc is a global leader in communications, powered by seamless mobility and driving. Motorola is revolutionizing broadband, embedded systems, and wireless networks, bringing cutting-edge technologies into everyday life, in style (Motorola, 2008). With their plans to revolutionize broadband, embedded systems and wireless networks, they are bringing new technologies into everyday life. They are recognized worldwide for their environmental and safety policies. The Corporate Social Responsibility Report ranked Motorola sixth in corporate ethics. Customer needs and expectations are seen as opportunities to improve the product and give customers what they want. Motorola has implemented a Six Sigma program to improve quality. This helped them with the numerous complaints they received from field sales technicians due to quality defects. In 1986, six-sigma methodology was used to address quality issues. This led Motorola to set a goal of no more than 3.4 defects per million opportunities. Using Six Sigma, processes were documented and measurement and analysis systems were installed to continuously improve the process. “Six Sigma has evolved from its roots as a quality measure to an overall business improvement methodology and to what it is today at Motorola: the next generation Six Sigma is a global, high-performance system that executes business strategy” (McCarty, 2004). Tom McCarty, senior management created a balanced scorecard of strategic objectives to identify the points of improvement that will have the greatest effect on the organization's bottom line. Second, customer-focused teams are formed that are empowered to take action. Third, the team uses an action learning framework to develop their skills and execute the project. Finally, all projects are carefully examined in the context of process metrics and business outcome objectives (McCarty, 2004). Sony CorporationSony Corporation operates in the electronics, gaming, entertainment and financial services industries. In the electronics segment, the company is engaged in the development, design, manufacturing and sales of various types of electronic equipment, instruments and devices for the consumer and professional markets. In the entertainment segment, Sony is engaged in film, television and home entertainment production. In the video game segment, it develops, manufactures, markets and distributes PSP (PlayStation Portable), PlayStation 2 and PlayStation 3 computer entertainment systems. In the financial services segment, the company offers individual life insurance and casualty insurance, credit and banking services in Japan. The company's mission is to remain unique globally.