Individual Case AnalysisJetBlue Headquarters, Forest Hills, New York.Summary StatementJetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York, began flying from the airport John F. Kennedy in February 2000. JetBlue began by following Southwest's approach of offering low-cost travel, distinguishing itself from the competition with amenities such as in-flight entertainment, flat-screen TVs in every seat, digital satellite radio in direct for all passengers, one-way tickets and no weekend stay requirements to receive the cheapest fares. Analysis The case of JetBlue illustrates JetBlue's plan to succeed and be among the few airlines that have had longevity. Dave Neeleman was the founder of Morris Air, which was later purchased by Southwest Airlines in the mid-1990s. Neeleman models JetBlue's operation after Southwest Airlines, by doing so JetBlue only operates one type of airline, the Airbus A 320, as a result they will only need to train and the FAA certifies their crew of pilots, flight attendants and mechanics only on that kind of plane. JetBlue also operates from smaller airports rather than the busy international airports, in an effort to save on landing fees there is also much less traffic so airlines are easier to navigate. JetBlue is also able to save on flight costs due to the fact that it operates newer airlines that require less maintenance and a non-unionized workforce, making their wages much lower than those of established airlines. As stated by David Neeleman in a December 14, 2006 article, he stated that "The best experience in the skies just got better", he stated that customers love flying with JetBlue because they get more value for their dollar, since... middle of paper ...... ement while maintaining close ties with employees, this will also prove to be a difficult task as they will now have more employees to monitor and of course as an organization grows, chains of command become longer, thus making it more difficult to develop close relationships and bonds with those who are not immediately within reach. References Bailey, Jeff. (February 19, 2007). JetBlue CEO is 'mortified' after fliers get stuck. Retrieved August 30, 2008, from www.nytimes.com Salter, Chuck. (May 2004). I'm calling JetBlue. Retrieved August 30, 2008, from www.FastCompany.com.Williams, Chuck. (2007). JetBlue Headquarters, Forest Hills, New York.NA (December 14, 2006). Taking the JetBlue experience to new heights: the new A320 cabin configuration will offer customers more inches of legroom than any other airline's coach cabin. Retrieved August 30, 2008, from www.primenewswire.com.