Before analyzing Wal-Mart's business strategy, it is important to decide what business it is in. For example, if Wal-Mart is in the business of selling consumer goods such as TVs, bedding, clothes, etc., then it is pursuing a concentric strategy by entering the food business. However, this changes depending on how you analyze Wal-Mart's business. Wal-Mart is in the business of selling everything customers need in their daily lives. This includes the consumer goods listed above as well as catering items. Even still, Wal-Mart pursues multiple strategies. As for concentration, Wal-Mart continually finds more consumer goods to sell in its stores that can rake in money from competitors. Furthermore, when Wal-Mart entered the grocery market, it consolidated quickly and maintained good, salable products. Wal-Mart never pushes itself too far into a market and only sells what will bring it profit. Finally, it can be argued that Wal-Mart is also pursuing a vertical integration strategy. Wal-Mart developed its own brand to sell products called Sam's Choice. This puts Wal-Mart in the business of making things like soda, cereal, and dog food. Even if they don't yet grow their own crops or raise their own livestock, it's still a form of vertical integration. Additionally, Wal-Mart works hard with its suppliers. This symbiotic relationship can be seen as vertical integration due to the level to which Wal-Mart analyzes its suppliers and improves their manufacturing processes, etc. Wal-Mart definitely has the business strategy of Low Cost Leadership. They do nothing to really differentiate themselves from the competition and provide no-frills self-service stores that always offer the lowest prices. Wal-Mart has gained enough influence over suppliers that it can dictate prices and change suppliers' production processes in order to achieve more and more savings for the consumer. Everything Wal-Mart does, from collect-calling suppliers to having executives double up in hotel rooms, is to save the customer money. Although they try to provide good customer service as well as low prices, Wal-Mart's strength is low prices. No one has a supplier and distribution network like Wal-Mart that allows for such low prices. One aspect of Wal-Mart that sets them apart from other companies is how they manage relationships with suppliers..