Gap Analysis: Intersect Investments An obstacle for most major financial services companies is the challenge of maintaining vitality in an ever-changing and increasingly competitive industry. For Intersect Investment Services, sustenance relies on the company's ability to produce up-to-date services, combined with client trust and Wall Street credibility. This constant pressure to keep up has forced the company to make several drastic changes within the company that could make or break the company, with its fair share of repercussions. This document will aim to highlight the main problems that Intersect is facing, the opportunities that have emerged from these problems, and the gap analysis will differentiate the current conflicts against its end state vision. Situation Analysis Identification of Problems and Opportunities Over the past 6 years, the financial services industry has experienced some serious setbacks regarding its customer base and credibility on Wall Street. Competition between companies has motivated each company to offer innovative products consistently combined with expert advice (Scenario, Intersect). Intersect Investment Services, a financial advisory firm, is among these troubled firms. The CEO, Frank Jeffers, realized that if Intersect wanted to survive in this downtrodden industry, he had to make some drastic organizational changes. Ergo, introduced its vision of providing “a broad range of products and services to consumers and small businesses using a customer intimacy model” to build trust with its customers. While the idea had great appeal, implementation would be a challenge that could potentially bring down the company. From the beginning, much of his senior management members did not agree with this new strategy, and this in turn created a rift among his team members who must work together to achieve company goals. The main problems, or rather opportunities, that arise are the ways in which management must gain the commitment and support of its employees and senior management. Managers must take the opportunity to compare other companies to find workable alternatives, exercise perseverance in imposing changes, consider the law of effect that most senior members adapt to, and keep employees in mind when implementing drastic decisions. Stakeholder Perspectives/Ethical Dilemmas Intersect Investment Services' stakeholders are Intersect's shareholders, consumers and small business clients, CEO Frank Jeffers and his management team, and Intersect's employees. Each stakeholder is very important to the present and future success of the company and, therefore, must be treated accordingly. Comparing the interests, rights and values ​​of each different stakeholder shows that, while most are in agreement with each other, other interests and values ​​are in conflict with each other.