Comparative document on national and international marketing: India and the United StatesIntroductionNations, like the people who live in them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even basic necessities are hard to come by. And then there are those in the middle, like India. Over the past 20 years, in the eyes of the global community, India has grown from a rural, developing nation to a thriving global marketing hub. Although India has received guidance from the United States and other global powers, the country has still chosen to follow its own path of trade and marketing development. This paper is designed to evaluate India's current marketing environment compared to the marketing environment here in the United States, citing the similarities and differences of both nations. Marketing Strategy of India India is a nation that is on its way to becoming one of the leaders in the global economy. While the country still has a long way to go, it is making strides towards competing with nations like the United States and England. Indian leaders are moving towards “a five-point agenda that includes improving the investment climate; the development of a global WTO strategy; reform of agriculture, food processing and small-scale industry; the elimination of bureaucracy; and the establishment of better corporate governance” (Cateora & Graham, p.56, 2007). These steps are aimed at initiating India's transformation from a third world nation to a global economic leader. The current marketing environment in India is in transition, with similarities and differences compared to the marketing environment in the United States. Culture The first and probably most complex influence on the marketing of both nations is culture. The culture of a country is a set of beliefs, values, social institutions, religions, laws and attitudes of a people, among others. In the United States, the culture is quite mixed, with a multitude of different races, religions, and values ​​coexisting together. The United States does not have a deeply rooted sense of tradition, probably due to the fact that it is a relatively young nation and that it is made up of immigrants from many different nations. What the United States has at the core of its culture is capitalism and individualism. Americans tend to reward individual efforts rather than group efforts, which has a significant impact on our society (Cateora & Graham, 2007).