Introduction to MICE ProductsA Convention and Tourist Bureau, also known as a Destination Marketing Organization, is a non-profit body that focuses primarily on the development and marketing of a region or country as a major tourist destination. They are primarily allied with their respective governments to increase the economic development of their destinations by promoting both leisure and business tourism. DMOs represent the most crucial part of their destination's tourism industry as they promote brand awareness of their products to attract more tourists and, in the long run, more revenue. Singapore is well known in Asia for offering personalized business travel experiences. Their MICE sector is managed by the Singapore Tourism Board (STB) in collaboration with the Singapore Exhibition and Convention Bureau (SECB). The Bureau works with stakeholders to attract and develop corporate events, as well as ensure the personalized delivery of these services. The office also develops alliances with international organizations and alliances with Singapore which is a member of the BestCities Global Alliance. Compare and contrast the growth market of two source markets A PEST (political, economic, technological and legal) analysis reveals that Singapore has more potential than Korea in developing its MICE industry. Singapore has one of the best healthcare industries in the world. Their medical tourism is booming as they offer world-class medical services at better prices than their competition in more developed countries (Lee & Park, 2013). Their political economy is stable as various ethnicities and races are represented in the government. Over time, this has attracted investors because the economy is growing and continuously presents...... middle of paper ......all their businesses in the countryAdvertising Using the various platforms such as social media to advertise our country to the public rest of the world Raising awareness around the world about our products and services The Singapore Tourism Board is adopting greater use of technology to attract tourists. Stakeholders involved in the action include the Singapore Government, the Singapore Tourism Board, affected investors and event organizers and managers who will benefit from the increased traffic. The action will take place starting from Marina Sands Bay, one of the best event venues in the country. Adoption of technology will involve setting up teleconferencing facilities, increasing online presence to attract customers and the use of social media would also enable customer queries to be responded to more quickly, thus improving customer service..