HARRAH'S ENTERTAINMENTBUSINESS CONCEPTA As part of their goal to be the first choice for casino entertainment, Harrah's continues to drive its growth through the development of new properties, expansions and acquisitions, not only in the United States but also in other parts of the world. It currently operates the largest number of casino entertainment facilities in the United States, which are not just limited to land-based casinos, but also include riverboat casinos, dockside casinos, and gambling facilities on Indian reservations. They also own similar gambling facilities such as slots, thoroughbred racetracks and greyhound racing. All of these establishments are operated under one of their famous brands: Harrah's, Caesars, and Horseshoe. Its presence abroad can be found primarily in one of London Clubs International's many casinos in the United Kingdom and in its sponsorship of the World Series of Poker tournament. . Harrah's is also in the process of developing a casino and hotel facility in Spain and the Bahamas, and recently acquired a golf course in Macau, which further solidifies the company's presence on the international gaming scene. Its robust operations lie in its focus on creating loyalty and value for all its stakeholders, especially its customers. The company's promise of great service and excellent products is something it aspires to in all its gaming facilities, a goal it achieves by equally building the loyalty of its employees, maintaining good long-term relationships with its business partners and suppliers and involving themselves in the ongoing development of the communities in which their various facilities are located. ORGANIZATIONAL STRUCTURE/DIVISIONS Harrah's numerous properties across the country are considered their own operating segments, and therefore each facility has freedom to make its own decisions and manage its own operations. These properties are grouped into divisions based on their geographic location, which makes it easier for Harrah's top management to monitor their performance and provide appropriate responses to the different factors affecting a particular division, given that most of the external factors that greatly influence the operation of a casino usually depends on the location of said facility. For example, there are different laws and regulations regarding gambling for each state, and each location also caters to a particular class or segment of its target market. MANAGEMENT The company puts a lot of effort into nurturing and developing all its employees in its quest to offer superior quality services. customer service to its customers.