Effective communication at IkeaCommunication is the key to a successful business because everything is done correctly and runs smoothly, so too is being well organised. In a business, communication takes place not only between the company and its purchasing customers, but also with their suppliers, within itself and with all stakeholders involved in the business. This includes all internal and external customers. Effective communication occurs if the chosen method works correctly for the situation in which the company and the recipient find themselves. For example, Ikea may not choose to advertise the availability of a product on television. that a customer was asking because there is no guarantee that they will watch that particular channel, so the best way to let them know is to phone them directly to make sure they have received the message clearly. There are many methods that companies can use to communicate their messages to their stakeholders.1. Face-to-face and spoken communication2. Written communication3. Visual communication4. Electronic communication Face-to-face communication and spoken communication This method of communication is probably the most widely used because it has few defects compared to other means of communication. In face-to-face situations, not only the words exchanged but also the body language (for example towards a customer) are analysed. For example, when I visited the local Ikea there was an employee near the entrance and she asked if I needed assistance. I noticed what he was communicating to me and I also noticed that he seemed very helpful because his hands indicated that he wanted to help me... middle of the paper... ...of our page. Electronic communication is more than just having a website; there are other aspects too. E-commerce is available on Ikea's website in selected countries and provides an email address to customers who have questions about their business. A customer service phone number is provided on the "contact page" as well, so if anyone wants to speak to the company using that particular method, they can find out how through the website. When visited, Ikea assured me that they had surveillance cameras in the store to keep an eye on what's going on. When an employee wants to reach another colleague, they have pager-like devices where they communicate and contact each other. This is useful because if the manager urgently needs to handle a difficult situation, the employee can contact him through this effective method.