Implementation Planning Strategic Project Management and Business Strategy - Implementing Strategies Across Projects Harrison-Keyes (HK), Inc had a proven track record of success with its traditional publishing business, but due to an industry-wide shift In the way other publishing houses conducted their business, the company had to realign its business strategy to the changing economic environment. The company's new CEO, Meg McGill, was experiencing challenges faced by project advocates who don't align their initiatives with the company's current strategy. HK's electronic publishing project was the pet project of the new tech-savvy CEO. Unfortunately, Ms. McGill was unable to demonstrate to all members of her senior leadership team how the electronic publishing initiative aligned with the organization's business strategy. In this case, some of Hong Kong's key stakeholders, such as Will Harper, an A-list author and the company's finance and production director, felt the project was an inappropriate choice. Companies use project management to manage projects and achieve results generally in line with the implementation of a project. new corporate strategy. The focus of a business strategy is usually on the entire organization, while the focus of project management is on a specific objective. Strategic planning involves setting goals and creating strategies to achieve them. A strategy is a long-term action plan designed to achieve a particular goal, as opposed to a project which is a specific task aimed at meeting a specific need. Projects are necessary to implement the strategy, but if the project's goal conflicts with the overall business raison d'être, it will face resistance from team members and other stakeholders. Reference to the concept in reading "The role of projects in organizations is receiving increasing attention. Projects are becoming the main tool for implementing and achieving the organization's strategic objectives” (Gray & Larson, 2005, p. 32). “In some organizations, project selection and management often fail to support the organization's strategic plan… An integrated project management system is one in which all parts are interrelated” (Gray & Larson, 2005, p. 32).Implications of Organizational Culture on Project Selection The reason for considering the electronic publishing project was because there was a great need for innovation to combat the stagnation that Hong Kong was facing account of the fact that an organizational culture was already established and the effect of its proposal on the key components of the organization. The company encountered resistance from three critical areas of the organization: employees, customers and technology.