1.9 Key Players: Clothing retail sector is experiencing tremendous development and making a notable contribution to GDP, it needs a better regulatory framework and exclusive to support the impressive overall growth of the industry. Competition in the apparel retail industry is becoming increasingly tough in the nation as many large market players both domestic and international are testing and applying different retail plans in the market. The entry of new players is still at a promising stage. But increasing competition in the sector would, in due course, lead to declining profits with each retail chain seeking to attract consumers through new, innovative and effective ways. The key players in the apparel retail market are:1. Madura Fashion & Lifestyle: Madura Fashion & Lifestyle, which is a division of Aditya Birla Nuvo Ltd, is one of India's leading branded apparel companies and is considered a premium lifestyle player in the retail sector. Having consolidated its market leadership with its own brands, it has introduced premium international brands, enabling Indian consumers to purchase the world's most prestigious apparel and accessories in the country2. Raymond Apparel: A 100% subsidiary of Raymond Apparel Ltd. (RAL) is one of India's largest and most renowned apparel companies. They offer customers the best fabric and style through some of the country's most prestigious brands Raymond Premium Apparel, Park Avenue, Parx and Notting Hill. Raymond Apparel Limited entered the ready-to-wear industry with the introduction of Park Avenue in 1986 catering to the men's formal wear market. Parx was introduced in 1998 to respond to the growing trend of smart casual. Raymond has identified the gap for a high end, c...... middle of paper ......t few of the existing players are Biba, Akriti, Anokhi, W, etc. The modern yet contemporary look is 'in' these days, it has made the ethnic wear industry the most sought after. Keeping in mind the growing popularity of the industry among Indian consumers, many successful and even new brands have now opted for expansion through the franchising model. 1.12 Road ahead The future for the Indian textile industry looks promising, supported by both strong domestic consumption and export demand. With consumerism and disposable income on the rise, the retail sector has witnessed rapid growth over the last decade with the entry of several international players such as Marks & Spencer, Guess and Next into the Indian market. The organized apparel segment is expected to grow at a compound annual growth rate (CAGR) of more than 13% over a 10-year period..