The organization I will be talking about is Apple, and specifically its iPod products. Apple was incorporated in the state of California on January 3, 1977. The company has many stores worldwide and its corporate offices are at Apple Computer, Inc. 1 Infinite Loop Cupertino, CA 95014. Mission Statement Apple's mission statement Apple is that Apple sparked the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS Apple is also leading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone. Apple Products To understand the various iPod products available, you need to look at all of Apple's products and how they relate and integrate with each other. Apple's product line is incorporated to a large extent into its mission statement. They have an extensive line of computers, both desktop and laptop, under the Mac brand. Their desktop, iMac, revolutionized the industry by incorporating the tower into the monitor to minimize space. Laptops were known for their large screen size, while maintaining minimal weight and thickness, as well as a wide assortment of hardware and speed. Their newest product is the iBook Air, which they advertise as the thinnest and lightest laptop on the market. Apple has also produced a line of digital media gadgets as an alternative or replacement to compact discs. The iPod allows for the storage of hundreds of songs and videos, as well as the ability to connect the device to various audio systems. The players provide access to music, videos and movies through multiple search capabilities, and its innovative control surfaces range from scroll wheels to touch screens. The iPod line, along with iTunes software, allows for search, purchase, and storage functionality in a virtually seamless medium. Apple promoted its multimedia products and personal devices with the iPhone. The iPhone incorporates the functions of the mobile phone, iPod and personal digital assistant and combines them with touch screen and Bluetooth technologies. Apple also has a number of software programs and operating systems that facilitate and connect the various hardware products. In addition to iTunes software, Apple produced iPhoto, iMovie, and Garage Band as part of the Mac OS..