What people don't realize is that while fur and skins may be more sustainable than other fabrics in the industry, during the tanning process skins and fur dying before they are put on the market, many lethal chemicals are used on the product. Tom Ford, a great designer in the fashion industry, actually said that the reason he is in favor of fur in the industry is that it is an important luxury that allows people to experience something that was not harmful to the planet . Animals have a huge impact on the environment and the planet, and by focusing on physical animals and addressing a different issue, Tom Ford is falsely advertising the use of fur. Before the discovery of the new synthetic fiber, fur was available and used for the purpose of surviving cold temperatures. Now that with technology we have to make durable clothes that maintain the purpose of warmth as much as fur, it is almost obvious that fur has become a symbol of high society. The consumer market should be more aware of the science behind their purchase. Higher social status should never be more important than the life of an innocent person