Every March, 68 teams, 1020 players, millions of fans and hundreds of millions of brackets prepare for what is the biggest sporting event of each year. The NCAA March Madness tournament generates billions in revenue that goes to the NCAA, sponsors, television deals, officials, workers, athletic directors, conference commissioners and pretty much everyone except the actual revenue-generating workforce. Since it was founded in 1906, the NCAA has always advocated for its student-athletes to be amateurs in their respected sports. The NCAA continually maintains that these athletes must first be recognized as students. But in the university sports sector this is not the case. The NCAA exploits these “students” through their contributions to universities, conferences, and the entire NCAA institution. When examining the life of a student-athlete, the student aspect is much overlooked. This has a lot to do with NCAA policies and programs. This is how the old-fashioned, old-fashioned, traditionalist NCAA runs its organization. This $60 billion industry only seeks to profit from their tyrannical rule and, in turn, has become one of the most hypocritical institutions in modern America. It is well known that college athletes, especially football and basketball players, create enormous revenue for the NCAA. Although they receive scholarships as compensation, their offseason work, game day preparations and game performances do more than justify their scholarships. Legally, how can a company and industry like the NCAA not pay the actual workers who generate revenue? In fact, by examining the change in court decisions and the growth of the NCAA, it has been demonstrated that college athletes are and should be classified... middle of paper... 1/01/magazine/lets -start-paying-college- athletes.html?pagewanted=all&_r=0Schneider, R. (2001). COLLEGE STUDENTS' PERCEPTIONS OF INTERCOLLEGIATE STUDENT-ATHLETE PAYMENT. College Student Journal, 35(2). Retrieved December 4, 2013, from http://web.ebscohost.com/ehost/detail?vid=4&sid=aa1ab059-a6f6-482c-9dca-69269282136b%40sessionmgr114&hid=118&bdata=JkF1dGhUeXBlPWlwLHVpZCZzaXRlP WVob3N0 LWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=a9h&AN=5010946Sundram , J. (2010). The flip side of success: How greater commercialism could cost the NCAA its biggest antitrust defense. Tulane Law Review, 85, 543-570. Retrieved December 3, 2013, from http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=bbf2a44f-cd32-4870-8ee0-bdae909d14b5%40sessionmgr198&vid=4&hid=113National Collegiate Athletic Association. (n.d.). NCAA public home page. Retrieved December 8, 2013, from http://www.ncaa.org/