Mr. Chin should recommend increasing marketing efforts for professional development programs. WHY:1. The main problem with this marketing plan is the idea that chasing corporate America is a violation of the mission statement. This is not true. The mission statement, which reads: The mission of Hurricane Island Outward bound is to provide safe, challenging, educational experiences in a wilderness environment, carefully structured to enhance self-esteem, self-confidence, concern for others, and care for the environment. The mission statement reveals NOTHING about limiting these benefits to only the less privileged. While that population may benefit MORE than the upper-middle class, it is really irrelevant that the Hurricane folks ASSUME it is directed at the less privileged. school founder and president Peter Willauer envisioned "an outdoor classroom" – not an outdoor classroom for the poor. This is fundamental. Furthermore, according to Exhibit 4, we see that Special Programs (i.e. the group of veterans, drug addicts, have problems). young people and other groups) appear to be those programs that specifically target disadvantaged people but, however, in 1985 these programs only represented a maximum of 22.6% of the student population. However, despite this reality, if we are to assume that schools want to cater to the less privileged or those who cannot afford tuition, expanding the PDP is the only way to do so. WHY:1. Its success rate cannot be ignored. In 1985, 158 professionals participated and these 158 are the ones who did not receive any financial help. This represents 6% of the student population on public courses. This is significant because it is the first year the program has been in place. Furthermore, this is 6% of the student population on public courses, which does not necessarily correspond to 6% of tuition revenue. It is more likely to be more than 6% of tuition revenue since these PDPs did not receive any financial aid. According to this, American corporate marketing is advantageous to the hurricane in three ways that most other populations are not: A: First, the hurricane has a problem occupying the winter season (off-season ). Businesses, unlike student populations or younger, non-working populations, do not have a “season.” The job is full time. It does not revolve around summer or winter.B: It is clear that companies are likely to pay full price for the courses and do not need financial assistance that can be used as tax deductions.C: If the hurricane reaches success with a company, that company will be a repeat customer for much longer and provide much greater revenue than a family or group, etc..