Expanding business in foreign markets is becoming a common occurrence around the world. AGBarr's has proven to be successful in its market and its figures show that it is the largest supplier of soft drinks in Scotland. The company offers a unique twist in the soft drinks industry and is therefore looking at a country that already strengthens a large soft drink consumer base. After expanding into the Russian and Australian markets, the best option for the company seems to be Brazil. This is due to the expected large tourist influx and also the already large consumer base. General information about the host country Brazil is the fifth largest country in the world in terms of area and population. The nearly 200 million people who live in Brazil are heavily concentrated on the Atlantic coast. Brazil's democratic constitution, adopted in 1988, brought with it a period of economic reform. A more responsible monetary policy was introduced, successfully ending Brazil's hyperinflation. Brazil weathered the 2009 global crisis better than many developed countries. The middle class is growing, the currency is stable, economic growth is stable, there are relatively low inflation rates and improvements have been made in terms of social welfare. Brazil will host the World Cup in 2014 and the Olympic Games in 2016. Population Brazil is the fifth largest country in the world and is the largest country in South America, accounting for 2.82% of the world's population with an estimated 198,656 .019 inhabitants (World Bank). This is also expected to peak at around 228 million in 2042. Annual population growth in Brazil was last reported at 0.87 in 2011, according to a World Bank report released in… mid- document... -sector/http://data.worldbank.org/indicator/SP.POP.TOTLhttp://riotimesonline.com/brazil-news/rio-politics/brazil-population-to-peak-in-2042 /#http: //www.bloomberg.com/slideshow/2012-03-13/brazil-s-top-11-resource-riches.html#slide1http://www.tradingeconomics.com/brazil/inflation-cpihttp: //www. forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/http://www.worldbank.org/en/country/brazil/ overviewhttps://www.cia.gov/library/publications/the-world-factbook/rankorder/2153rank.htmlhttp://www.tradingeconomics.com/brazil/gdp-growth-annualhttp://www.tradingeconomics.com/ brazil/gini-index-wb-data.htmlhttp://www.economywatch.com/world_economy/brazil/export-import.htmlhttp://www.tradingeconomics.com/brazil/population-growth-annual-percent-wb- data.htmlhttp://www.oecdbetterlifeindex.org/countries/brazil/