As I focused on retail design, starting from simple signage to an entire packaged environment that tells a story and how that impacts users. One of the main goals of retail stores is to create an experience that leaves customers with a memorable impression. Use branding, materiality, colors, decor, furniture to shape identity through an environment that embodies the customer's personality and lifestyle. Retail also combines the entries of other sections in EGD in retail: comfort in navigation and orientation in space; the external and internal signage of the store; as well as design pricing or other information in-store; and architecture traffic patterns