The origins of ice cream date back to the 4th century BC. In the 13th century Marco Polo learned the Chinese method of creating ice and milk mixtures and brought it back to Europe. It has become a fashionable treat in Italy and France.Definition of ice creamTo call a product "ice cream", two basic requirements must be met:• The treat must contain at least 10% milk fat• Use sugar as a sweetener.However There is a potential market for fat-free and sugar-free ice cream, the country's food laws don't allow them yet. Types of Ice Creams The Indian ice cream market can be segmented in three different ways, particularly on the basis of flavours; based on stock/packaging units and on the basis of consumption segments. On the basis of flavours, the market today offers a number of flavors such as vanilla, strawberry, chocolate, mango, caramel, a number of fruit flavours, dry fruit flavours, traditional flavors such as Kesar-Pista, Kaju-Draksh etc. The market is totally dominated by Vanilla, strawberry and chocolate, which together represent over 70% of the market, followed by butterscotch and other fruit flavours. Scenario of Ice Cream Industry in India The growth of ice cream market has resumed after the elimination of industry reservations in 1997. The total size is 15-16 billion rupees, around 30-32% is in the hands of the industry organized sector worth Rs 4.9 billion, the rest is all in the unorganized sector. Among the main players in the sector, Hindustan Lever holds a market share of approximately 50%, mainly represented by the Kwality Walls brand. Amul with an estimated market share of 35% is rapidly gaining market share and Vadilal is finally the player in the domestic market with 8-9% market share. With per capita ice cream consumption in India - at 200ml - versus 22 In markets like the US, among the lowest in the world, liters of water are plentiful. The Indian ice cream industry offers a potentially lucrative market for U.S. agricultural and food exporters. Trade liberalization in the country is driving the growth and diversification of the industry, offering consumers a wide range of ice cream flavors such as vanilla, strawberry, caramel and chocolate. High tariffs and inefficient distribution systems continue to hamper the import market, but a younger generation of increasingly affluent consumers will likely boost ice cream sales. Frozen treats are usually packaged and sold in three ways: • 100 to 150 ml cups.