Jet Blue has the opportunity to remain at the forefront of the airline industry by continuing to be a growing, low-cost airline. A great market for Jet Blue to expand into would be the Caribbean. As well as pressuring Washington to lift sanctions on travel to Cuba, which at one point was a major vacation destination for Americans. This opportunity fits into Jet Blue's current business model of flying short distances at a lower cost than the competition. Jet Blue is a shining star in the gloomy airline industry. Jet Blue has shown excellent earnings and growth since its formation in 2000. Jet Blue uses innovative strategies to further its success in a market, which has shown nothing but losses across the board. They have gained significant market share by using specific market niches not used by others. Now that Jet Blue has been so successful, the only way to remain profitable is to continue to be innovative and expand its market share to other parts of the industry. Jet Blue has reached a point in the business cycle where growth must continue for earnings to remain above average. Jet Blue has the advantage of pursuing and exploring new strategies. Jet Blues' primary business model is to provide low-cost air travel over short distances with quality service. The way this young start-up has become so successful is thanks to the "brainchild" David Neeleman and his cost-cutting strategies. David Neeleman created Jet Blue to become a company that provides affordable air travel to customers who typically fly short-distance flights. David Neeleman wanted there to be simple communication between departments and a professional business model for all employees to follow. From his previous experience...... middle of paper ...... and first-class enthusiasts. These customers pay double or triple the cost to fly, and Jet Blue can only expand into this market because of the branding put in place by Jet Blue and its loyal customer base. At the moment society is in a global economic phase and people are gathering from all over the world. It's human nature to want to explore, flying helps this desire come to life. Through Jet Blue's free-spirited way of doing business that integrates visions of unity society, politicians and bureaucrats can be persuaded to help people reach out and see what's out there in the world Jet Blue can and will be innovative in his way of doing business together. with expanding locations to be logistically sound. This will in turn prove profitable and for the greater good of consumers not only in America, but eventually around the world.