Topic > Marketing Final Exam - 2967

Q1. Asian nations are starting to brand themselves. Considering the country you studied this semester, propose a strategy for creating a brand image for that particular country. Based on your knowledge of the country, what might be the three biggest challenges in implementing your strategy and how might they be addressed? Brand Image: Sri Lanka – The Dynamic of South AsiaThis brand image for Sri Lanka would be an accurate representation due to the increase in change the country always experiences. Sri Lanka has plans in place for future national development to help improve the country, with the help and utilization of humanitarian support from allied countries. Their national development plan also includes Sri Lanka, which is also known for the quality of its exported goods. The quality of goods exported from Sri Lanka tends to be of superior quality. Above all, Sri Lanka has a high rate of human development, which means the workforce has the potential to be powerful. One strategy I would use to create this brand image would be to promote and advertise the quality of goods produced in their country. Village. Promotion of planned national development would also be carried out. Advertising and promotions would be targeted at countries that would benefit from importing goods from Sri Lanka. Exported brands or goods promote the country and help create the desired brand. The country (its government) must also promote the brands of exported goods. While Sri Lanka has the potential to be powerful, challenges could hinder the implementation of a marketing strategy. Building a brand for a product is not the same as building a brand for a country. A country should take advantage of all its unique and positive qualities to be able to successfully promote itself in the way it intends to do so. If the government imposes strict laws on the export of goods, it could also damage the marketing strategy to promote the country as a brand. Another challenge would be that political violence in Sri Lanka could harm brand image creation. Countries that would like to import goods from Sri Lanka may see political violence as a problem they would prefer to avoid.Q2. Which category of innovations do microwaves in India fall into? As a vice president of White Appliances, how would you use knowledge of the five characteristics of innovations to facilitate faster product diffusion??