International MarketingDove is a product known not only in the United States, but throughout the world. In just one year, Doves products sold 2.5 billion per year in 80 different countries. Many women turn to Dove products because they provide a wide range of cleaning and personal care products that make a real difference to the condition and feel of their skin and hair. Dove also has a global perspective because its main goal is to provide real results for real women, there are all different types of women around the world and Dove has a marketing tool that relates to all of them. The country I chose is South Africa, Dove products are not sold there and I believe Dove products can be sold together with African natural oils and shea butter. South Africa is now known for the growth of tourism in places like Cape Town and Johannesburg. In South Africa the population density is around 45 million and growing. As tourism grew, communications and jobs increased, leading South Africa to be considered by many to be a third world country. Along with the increase in communication and technology there has been an increase in boutiques and supermarkets catering to tourists and locals. I believe Dove would be a great product to place on supermarket and hotel shelves for tourists who want to have a piece of home from their country. Dove products are also known for being clinically friendly to sensitive skin, so if someone is out of town and unsure whether the climate's native product will harm their skin, Dove can be a backup plan. Another aspect to take into consideration is the climate in South Africa: during the winter they experience cold waves which affect the way the skin contains moisture. The main languages ​​spoken are Afrikaans and English, which means that the dove symbol is still accepted by South Africans. native. Dove doesn't just promote its product, but also actively tries to address the root of the negative self-image problem. Dove founded the Dove Self-Esteem Fund, which funds programs to increase self-esteem in girls and young women. South African women have a high rate of rape and mental abuse, the implementation of this South African program not only has an effect on the women of the country because it is also a growth.