Today, wherever we go, in reality or virtually on the Internet, we find ourselves surrounded by marketing and advertising. It's annoying sometimes, but there are times when these ads are quite useful and give us the right message at the right time. Indeed, this is one of the purposes of marketing, to benefit us and ultimately to benefit manufacturers. In this whole process there is also a causality effect; evidently from the awareness of what the market offers us new needs are created that perhaps we were not aware of. The question is: does advertising always inform us well? If not, who should be held accountable? Talking about needs reminds us of what we actually need, but in theory there is a model of five needs, dominant in theories of needs, known as Maslow's Hierarchy of Needs. However, there are other characteristics of needs that motivate individuals. The need for information is becoming an essential competitive advantage and companies are using advertising to share the information they have. The question is: does all this information...