World Class in DixielandOne thing that Mercedes has been able to do is build a reputation, built on quality and customer satisfaction. For some, when we hear the name Mercedes, we think of elegant, sexy and expensive cars. But we also know that when they turn that key, the German engineering behind that vehicle will not let us down. Mercedes relies on a rock-solid reputation and for them to build a vehicle outside of Germany is a huge risk and a highly rewarding venture. However, they believe their new plant in Vance, Alabama will help them get the new M-Class to market faster to compete with the Ford Explorer and Jeep Gran Cherokee. The Mercedes plan. Before we can give a plausible answer to The question is: whether Mercedes risks diluting its made in Germany reputation, we need to examine Mercedes' plan. They sure got a great deal from the state of Alabama to build their factory in Tuscaloosa County. With the money they saved by investing in Alabama, they were able to build a state-of-the-art factory. They have also reinvented the way they run their production line. The new factory features many innovations for Mercedes, such as the new production floor design, which allows workers to unilaterally stop the assembly line to correct production problems. The administrative offices are located in the center of the production area, ensuring easy access for administrators. Mercedes has undergone a rigorous overhaul to attract new US workers and it appears to be working well. American workers are learning to say they're building a Mercedes instead of saying we're just building a car. Mercedes' Reputation Even if we looked at the vision... in the center of the paper... are the auto workers lazy, inefficient or ignorant? Alternatively, is the severity of such claims unfounded? However, the auto workers employed by Mercedes are not part of the United Autoworkers Union, which was affiliated with the events of the 1970s and 1980s. Mercedes seems to take every opportunity to offer the best training, the best facilities and the best equipment to ensure the success of the Alabama plant. However, the specter of past actions and the presence of the American government could bring that reputation to its knees. The reality of the dilution of Mercedes' reputation is much greater and surpasses any recognition it could gain by building the M-Class in the United States. Mercedes has a chance to not only rejuvenate Alabama's economy, but it may even be able to do so. reincarnate the reputation of the American auto worker.