P&G1. House of brand, brand extension and line extension are all examples of branding strategies. The first, in the context of Proctor and Gamble, is also called a “multi-brand” strategy. There are multiple brands in the same category to meet different shopper needs, such as Crest and Oral-B in toothbrushes or Luvs and Pampers in the diaper section. The company uses its popularity in the market to execute an effective brand extension strategy by taking “Old Spice” and extension to deodorant, or launching a new teeth whitening system “Crest White-strips” take as the basis the well-known brand “Crest”. The line extension strategy is also maintained in the company's arsenal. It can be seen when the same product is produced in different sizes or shapes. Items such as shampoos are sold in at least two formats different, one for personal use and the other for professional shops. Soap can be found in all kinds of shapes (hard, liquid, gel) and shapes, satisfying all kinds of consumer needs.2 “Mr. Clean” extension from a popular household cleaner to a new brand b...