EXECITIVE SUMMARY: The force of globalization accelerated by high-tech progress rapidly increases the uncertainty and complexity of the international business environment. To thrive, organizations must adapt to the changing context (Waddell, Creed, Cummings & Worely, 2014). On a competitive global stage, Fonterra Co-operative Group Limited (Fonterra) has maintained its growth momentum and reserved its renowned place among the world's top five dairy giants in 2013. This company report aims to identify and evaluate Fonterra's underlying strategic foundations, including its vision, core values, key strategies, products and services, as well as its operations. The report will also address the environments in and around Fonterra's business that may impact its performance by carrying out a macro- and micro-environmental analysis before getting to discuss the company's key strategic issues. Academic theories will be applied so that Fonterra can further elevate its future development and remain viable to compete globally. There are three key outcomes for improvements in its long-term business strategies, namely vision, missions and objectives that can serve as propositions for Fonterra considering its extension beyond its current position in international business.1. INTRODUCTION Since its inception in 2001, Fonterra Co-Operative Group Limited (Fonterra), New Zealand's largest company, has grown to become the world's fourth largest dairy company in 2013 (Robobank, 2013). Fonterra is the largest exporter of dairy products in the world and controls a third of global dairy exports. Fonterra has a huge talent pool of 16,000 employees locally and internationally to make dairy available to millions of consumers every day... middle of paper... opportunities available to succeed. They are taking crucial steps to meet nutritional needs in some of the world's most emerging growth markets and continue to achieve better returns for farmer shareholders in New Zealand. Fonterra Group's strategy seeks growth in terms of both volume and value, targeting emerging markets, such as China, and products that meet growing consumer demand for dairy nutrition. The company has established the following seven key strategic paths. • Optimizing New Zealand milk: Fonterra will always prioritize New Zealand milk, so you need to keep the business active and dynamic. To be more efficient, there have been projects that have been mobilized to make improvements to the company's assets in New Land, namely the supply chain and production facilities. Works Cited Fonterra. (2014). Retrieved from www.fontera.com/nz/en