1. In what context was the health promotion/prevention program implemented? What was the rationale behind the choice of context? JW Farquhar's prevention program was a large experimental field study to help prevent cardiovascular disease. The setting of his study was carried out in California in the following five cities: Salinas and Monterey (the treated cities), Modesto, San Luis Obispo and Santa Maria (the controlled cities). According to JW Farquhar (1996), his rationale for selecting these contexts involved doing a study analyzing the effectiveness of community-based health education that would conduct random assignments of a large number of communities. Due to limited resources and the broad commonality of media markets in California, the project for the five non-random cities was assigned. His study of these five cities faced many restrictions, such as the location in Northern California; the populations of the cities in his study had to exceed 30,000, making the total population of the five cities nearly 300,000 to provide sufficient statistical data for the experiment alone; had to find similarities in ethnicity, demographics, and socioeconomic characteristics among the targeted population; sharing media markets between treated cities in order to reduce costs; there could be no newspapers or electronic media shared between treated and controlled cities. (Farquhar, 1996)2. Was there a theory that guided the program or study? If so, what theory or theories were used? The theories used by JW Farquhar were social learning theory, behavior change model, principles of community organization and social marketing method. Social learning theory is our behavior...... half of the paper . .....it would be necessary to fight this disease. This program helped promote health education in schools, with a target audience ranging from primary school to university. This program has helped educate officials and the public to implement coordinated school programs to teach students at an early age how smoking has negative effects on the body, as well as learning better eating habits and how to be physically active are some of the steps they can take to help them prevent obesity and the development of heart problems such as cardiovascular disease. Bibliography Farquhar, J. (1996). Effects of community-level education on cardiovascular disease risk factors: The Stanford Five City Project. Journal of the American Medical Association 264, 359-365. Farquhar, J. (1996). Stanford Five City Project (cardiovascular health, media advocacy). Health education quarterly 23, 346-364.