IntroductionAs consumers, we are quite familiar with the consumer market and the channels in which they operate. Although the question that needs to be asked is whether business-to-business markets are distinct from the consumer market? Does the approach to consumer markets differ in any way? Business-to-business markets operate with significantly more channels than the consumer market; Ultimately, consumer demand is crucial if business-to-business markets are to succeed. The products would start as raw materials and then the extraction process would begin, there are a number of channels that may have to exist before the consumer can take the product off the shelf. Packaging and distribution are important factors in this process. The whole process is called the derived demand chain, everything is carried forward as a result of the demand for the product. Companies operating in business-to-business markets purchase materials with the goal of adding value, so that they can eventually move the product along the chain until the finished product reaches the general consumer. Marketing is based on the profitable satisfaction of needs, and both markets depend on the principle of providing the right product to the right people at the right price. While there is evidence to suggest that some similarities exist, it would be wise to also highlight the factors that differentiate the two markets. As business-to-business marketing focuses on meeting the needs of other businesses, demand for the products made by these businesses is likely to be driven by consumers. Factors that need to be further examined within both of these markets include the importance of rel. ..... half of the sheet...... Edition Larson, Andrea, (1992). “Network dyads in entrepreneurial contexts: a study on the governance of exchange relationships”. Administrative Science Quarterly, 37:76-104Michell, P., King, J., & Reast, J.B. (2001). Values ​​linked to industrial products. Industrial Marketing Management, 30, 415 – 425. Rosenbroijer, C. J. (2001). Industrial brand management: a distributor's perspective in the UK fine paper sector. Journal of Product and Brand management, 10, 7 – 24Toffler, A. (1980), The Third Wave, Bantam, New York, NY.Weitz, Barton A. and Sandy D. Jap (1995), "Relationship marketing and marketing channels distribution,” Journal of the Academy of Marketing Sciences, 23 (4), 305-20Wind, Y. (2006). Blurring the boundaries: Do we need to rethink industrial marketing? Business and Industrial Marketing Journal, 21 (7): 474-81.