Chocolate made the journey from Mesoamerica to Spain, and then to other European countries, including England. Not long after the sweetness was tasted in London, it traveled across the Atlantic to the colonies of North America. It is possible that he went there directly from Jamaica after the island had been conquered by Spain. However, the truest explanation is that senior colonial officials carried it with them when assigned to their administrative posts in Virginia and Massachusetts. During the colonial era many market and wage transactions were conducted with cocoa beans. For example: a good hen is worth 100 whole cocoa beans, a turkey rooster is worth 200 cocoa beans, each hare is worth 100 cocoa beans and a turkey egg is worth 3 cocoa beans. Exchange rates between cocoa and gold and silver coins of the Spanish crown, but the amounts fluctuated with the availability of cocoa and changes in the value of the metallic currency. When cocoa became available in Spain, it was modified with cinnamon and other spices; sugar was used to sweeten the mixture. Somehow they managed to keep their invention of the drink between them for nearly 100 years before it escaped to Europe. Sweetened chocolate has become an extreme craze on the continent. In a letter from 1779, a viceroy observed: “In this country [New Spain] cocoa is the primary food not only for wealthy people as in other countries, but also among the poor.” It seems that the Spanish were content to share this tasty chocolate among all peoples, rather than in other parts of Europe. In the 17th and 18th centuries, chocolate was sold in solid form and packaged in bars. It was also consumed in liquid form, dissolved in hot milk or water, wine was also... means of paper...terized as "Henry Ford of the chocolate makers". With the help of his aunt, in 1876, at the age of 19, he founded his own candy business in Philadelphia. He mainly produced caramel sweets, which he ended up selling for a million dollars after a trip to the European chocolate centers. With the money, Hershey purchased a farm in Derry Township, Pennsylvania, and built his own chocolate factory. This became the nucleus of “Hershey, the Chocolate City.” Chocolate companies went from minimal production to mass production. Therefore aiming at different market segments that were not possible to reach due to the high cost of the goods. The market was able to shift due to the industrialization process that includes several innovations, such as the Van Houten process, which allowed for widespread production and distribution of chocolate that spread throughout the world..