Self-esteem is an essential part of human beings and an important benchmark of psychological well-being (Clay, Vignoles, & Dittmar, 2005; Tirlea, Truby, & Haines, 2013) . A complex combination of factors influences self-esteem (defined as an individual's overall positive or negative feelings of worth), including self-evaluation based on success, appearance, intelligence, and relationships, as well as perceived evaluation by of others, which can have powerful effects on various life outcomes (e.g., academic and occupational achievement, self-confidence, and dangerous behaviors; Hsiang-Ru, Chang-Ming, Jiunn-Chern, Pi-Hsia, Wei-Lun, and Wan -Yu, 2009; Myers & Twenge, 2013; Neff & Vonk, 2009; There are several factors that threaten self-esteem including social comparison, abuse, anxiety, self-criticism and perfectionism. One of the most important components is the media's presentation of ultrathin body ideals (Dittmar, 2009; Neff & Vonk, 2009). Over the last decade, the media and advertisers have dramatically shifted their attention from men to women (Cuneo, 1997; Vagnoni, 2005). Beyond that, they have created unrealistic measures of beauty and have emphasized self-esteem based on unattainable body standards that can be highly detrimental to self-esteem (Clay et al., 2005; Von Bergen & Soper, 1996). Studies suggest that women are more dissatisfied with their bodies than men, making them particularly vulnerable to pronounced ideals (Mellor, Fuller-Tyszkiewicz, McCabe, & Ricciardelli, 2010). Low self-esteem is an ongoing problem that can be debilitating and lead to maladaptive coping strategies, self-harm, and disordered eating (Huebscher, 2010; Tirlea, Truby, & Haines, 2013). Given the significance of self-esteem… half of the article… axton, S. J. (2010). An evaluation of a body image intervention based on risk factors for body dissatisfaction: A controlled study with adolescent girls. International Journal of Eating Disorders, 43, 112-122. doi:10.1002/eat.Ryden, M. B. 1978. An adult version of the Coopersmith Self-Esteem Inventory: Test-retest reliability and social desirability. Psychological Reports 43:1189–1190Tirlea, L., Truby, H., & Haines, T. P. (2013). Investigation into the effectiveness of the “Girls on the Go!” project program for building self-esteem in young women: trial protocol. SpringerPlus Health Promotion and Disease Prevention, 2, 1-11. doi: doi:10.1186/2193-1801-2-683.Vagnoni, A. (2005). Advertisements are from Mars, women are from Venus. Print, 59(2), 52-55.Von Bergen, C. W., & Soper, B. (1996). Self-esteem and self-concept confusion in males and females. University student diary, 30, 418.