Pranav Gohil, Project Manager at Alterego Technology Ltd deals with software analysis, network administration, customer support, pre/post sales activities, team management. Nikunj Matieda CEO of Alterego Technology. Alterego Technology Pvt Ltd provides quality software solutions in the education, healthcare and insurance sector and web development in India, tailored to current business needs through substantial and consistent research and development. I was able to interview them about the innovative professional approach used by Alterego Technologies to cover the major small segment industries and overseas IT projects for which the company is known. The innovative and bold step used by the company to target small segment companies that go against the IT market trend of acquiring projects of business giants has really worked for them. During the interview we will discuss the birth of this approach, its success and the impact it has created in changing the market trend of IT industries.1. Alterego Technologies, when you founded this company, what was the new product/service that the company was trying to promise to its customers? Were you trying to capture the existing market or did you see a new, untapped void/opportunity? While starting the company, the company's main focus was on the growing number of small segment industries in the market. He noted that big IT companies like Infosys and TCS only target companies on Fortune's list. But Pranav studied the changing market trends and realized that it is more cost-effective to tap into small companies that were emerging at great speed rather than investing large investments, risks and time in tapping into large but uncertain IT projects.2... . ... half of the paper ......d more on the variation of the product than on the variation of the approach. Because according to him, after conquering market sectors of small and large companies, the next big thing will only be to improve the quality of products, discover the needs of new products, understand the changing trends of the company and provide a solution as needed. . Therefore, according to him, IT is one of the sectors in which the updating of IT as a product/service will occur more frequently.10. What about the scope of this internationally successful trend? Nikunj says the company has already begun testing phases to capture small segments of the international market. He says it is too early to comment on the success of the international market, but if we talk about the scale, then yes, there is indeed space internationally and it intends to mirror the national model internationally..