Social Media Context Social media are Internet-based information tools and technologies used to share information and facilitate communications between internal and external audiences. There are several well-known social media platforms, such as LinkedIn, Facebook, and Twitter that come to mind when talking about social media in hiring. According to 2013 SHRM research, these social networks are the most commonly used for recruiting, with the vast majority of organizations, approximately 94%, using LinkedIn, followed by Facebook (54%), Twitter (39%) and others professional social networks. site other than SHRM Connect (29%)Life before social media vs. life nowBefore social media, people accessed the Internet primarily to check email; they were physically social by meeting other people personally to communicate. Companies focused on using traditional media, such as TV, print, etc. To advertise your products and services. Nowadays, people have become virtually social; Social media has made it easier to conduct more meetings through social networks rather than simply meeting face to face. More and more companies are investing a significant amount of time and money to understand the use of social media and its benefits. From an HR perspective, social media has played a huge role in employee recruitment. According to a 2013 SHRM survey conducted by Mulvey on social networking sites and recruiting/selection, more than three-quarters (77%) of organizations reported using social networking sites to recruit potential job candidates. The article also stated that 80% of organizations stated that the main reason for using social networks for recruitment purposes was to ab...... middle of paper ......iting/selection. " Https://www. shrm.org. Ed. Katya Scalan. Https://www.shrm.org, April 11, 2013. Web - Social-Hire.com. Np, August 27, 2013. Web. April 16, 2014. O'Neill, Marty “How Does Social Media Affect Hiring Practices: Pros and Cons?” Corsum Consulting, LLC, September 17, 2013. Web 2014. Penttila, Chris. “Recruiting Talent with Social Media: Building a Strategy on social media." NP, June 30, 2009. Web. April 18, 2014. Pratt, Siofra Services 2013 Global Workforce Index Results - Social Talent." Social Talent. Np, November 28, 2013. Web. April 15, 2014. SHRM and Lafe Solomon. "Social Media Policies." https://www.shrm.org/ templatestools/samples/policies/pages/socialmediapolicy.aspx Www.nlrb.gov, May 30, 2012. Web. April 21. 2014.