PRODUCTProduct can be described as the goods, services and ideas that a company offers in an exchange. (Pride & Ferrell, 2013) As we all know, Subway's main product is the submarine sandwich. Apart from that, Subway also sells salads, wraps, and baked goods like cookies, donuts, and muffins in its chain. Some menu items vary by country and market as the differentiated marketing strategy applies to different market segments. For example, Italian BMT, Subway Club, Meatball Marinara, Teriyaki Chicken, Roasted Chicken, Tuna, Subway Melt, Steak and Cheese are the signature subvarieties of Subway worldwide. BMT contains pepperoni, salami and ham. It is Subway's best-selling sandwich. The acronym of BMT actually stands for Brooklyn Manhattan Transit, but now it is changed to "Biggest, Meatiest, Tastiest" which can be easily understood by customers. In addition to submarine sandwiches, Subway also sells flatbreads, English muffins and breakfast sandwiches. In 2006, Subway had launched a brand new "personal pizzas" product in some US markets. These are made to order ...