The advertising industry has a way of selling things to a mass audience without providing any good reason to do so, instead the use of rhetoric allows anyone to market anything. The advertisement that we will analyze here is proposed by the Mars Chocolate Company and concerns "M&M's" sweets. The rhetorical devices attached to the presentation are surrogates for proof, appeal to common practice and rationalization. Beyond that, the analysis will also include an answer to the audience being addressed, the expected psychological effects, and the subconscious needs or desires the presentation plays on. In the end, the reader should have a clear picture of the purpose of the ad. Within this announcement there are two main examples of surrogate evidence in play. The first is found in the phrase "[i]t will make your chocolate taster even better." The “it” referred to in the quote refers to the action of sharing, with the claim that sharing with another person will enhance the taste of the treat. There are no scientific reports or survey results presented to support the idea that sharing makes a snack taste better, and therefore it should be dismissed as rhetoric. The ad goes a step further with the next sentence: “sharing our treats is just a small step that can make your day sweeter.” Here the idea of ​​sharing now takes on the advantage of making a person's day "sweeter". Again, there are no scientific reports or surveys that present data to support these results obtained by sharing M&M's. At the Mars Company, they may take the fun seriously, but they must have forgotten to take the evidence seriously. The appeal to common practice…middle of paper…the psychological effect this presentation requires of the audience is centered around making the individual feel better or happy, as stated with the statement about sharing M&M's. This relates to the subconscious need that the product claims to satisfy, because it would be reasonable to assume that everyone wants joy and happiness and the company happens to have the item that will give the customer these feelings. Another desire that is played on can be seen directly in the sweet treat, sugar. From a young age many are given sweets like sweets and acquire a taste or desire for more and it would be because the human body needs sugar as a component to function. However, too much sugar or the wrong kind can give different results than expected. As stated in the announcement, it's about finding a balance between things that will benefit people in the long term.