Another corporate-level strategy of Starbucks is the focused differentiation strategy (Starbucks, n.d.). According to Starbucks (n.d.), “this strategy involves focusing on a narrow segment of shoppers and outperforming rivals by offering niche members personalized attributes that suit their tastes and needs better than rivals' products. Starbucks has implemented a rewards program that gives back to repeat customers. The “My Starbucks Rewards” program allows customers to make purchases at their local Starbucks and receive points for every purchase made with rewards