A sex appeal advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos in an advertisement will be the "straight facts" about the product. The advertisement of "No Doritos, No paradise" with a bikini body and the use of Doritos to prevent nudity is worth remembering when using appeals to consumer logic. Doritos is simply a delicious piece until you embellish it with seductive promises, like going “to heaven.” Letting the audience question him in imaginable ways. It's best to wrap an emotional appeal around your logical appeal to maximize the effectiveness of your ad. The logic is mainly applied to print or Internet advertising where the audience has time to peruse it