Like a customer in a store who is told all the discounts and is persuaded to buy something, then when he gets to the cash register he is told all the positive reasons why he should open it as business, credit approval and boasting a credit score. The customer then opens the cards without thinking about the consequences that follow. The Foot in the door phenomenon refers to a technique based on convincing a person to do a large favor by starting with a smaller favor (Freedman and Frazier, 1966). Research participants were randomly assigned housewives who were asked to agree to answer a few simple questions about the soap they use at home. Participants were then asked to fulfill a large request such as entering the housewife's house and classifying the products in the house (Freedman & Frazier). The results showed that housewives who did not agree to make the small request were more likely not to accept the larger one either (Freedman &
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