IntroductionSports tourism is defined as: sports-based travel away from the home environment for a limited time, where the sport is characterized by unique rules, competition related to physical ability and a playful nature (Hinch and Higham 2004) A tourist can participate in sports tourism in two ways: active and passive. Active sports tourism includes people taking part in activities; skiing, climbing etc. and passive sports tourism refer to spectators of the sporting event. (Visit Scotland 2014) Globalization and democratization have had a significant influence on the growing popularity of sports tourism. As a result, major trends that have contributed to the development of sports tourism include an increased number of people participating in sports activities, as well as an increase in interest in health tourism in Western societies (Hinch and Higham 2004).1. Tourism in Fort William"Today there is a growing demand for holidays that offer more strenuous activities." (Holloway 2002, p. 67). Therefore, Fort William is a key tourist destination for Scottish tourism. Its popularity is largely due to local sporting events and picturesque natural scenery, perfect for hill walking, climbing, skiing and many other adventure activities, from sea diving to flying in the air, with all water sports, sports countryside, cycling and the mountains. cycling activities and obviously mountain sports. For this reason it has been named the undisputed capital of sports and outdoor activities in the United Kingdom (visit Fort William n.d.). Fort William is the largest town in the Western Highlands of Scotland - population around 12,000 and is an established tourist destination, with over 400,000 people visiting Glen Nevis each year and around 110,000 people walking......in the middle of the card......ide program of sustainable tourism events. Its aim is to create an opportunity for businesses to improve their sustainability practices which will drive regional growth (Visit Scotland 2014). Caroline Willis, Operations Manager at the Pierhouse Hotel in Port Appin, who attended the latest workshop, reported that she would “recommend the workshop to any tourism business looking to take a greener approach to their business. After the workshop, we had our first evaluation visit from VisitScotland's Green Tourism Business Scheme and secured a silver award as a result. Now we are working towards gold” (Visit Scotland 2014) An example of green business in the Fort William area is Navis Range which, thanks to innovative and effective methods to reduce environmental impact, received the Gold Green Tourism award in 2003 and then again in 2012 (Nevis Range 2014)