This means that downward communication can often have negative impacts created by a poor communication outcome. The University of West Georgia relies on websites, emailed daily reports, and other email correspondence. In the 2015 Engage West survey, participants rated, “I find the University website helpful in keeping up with the latest developments” with a score of 3.31 out of 5 (University of West Georgia, survey, 2015 ). This states that the website is not a useful tool for spreading messages. On the other hand, it could also be argued that there is a lack or poor communication about where information can be found. Likewise, there is a lack of communication regarding which elements need to be updated to reflect the latest developments. The negative impact in the downward communication system of the UWG is the lack of communication paths. This path deficit creates a barrier to achieving Maslow's needs and can further complicate the desired communication system within an organization. As mentioned, there may be communication issues with updating the website or management not communicating where to find the correct information. It has been said most aptly by Gibson and Hodgetts (as cited in Baker, 2002), that downward communication is most effective when communicated orally, but then followed up in writing. THE 2015