For the company to thrive, these same standards must apply at all levels of the company. Vicki Vice President has failed in all three areas: ethical reasoning, the application of morals and ethics to a situation, duty-based ethics, the idea that each person has certain duties to others, and outcome-based ethics, which focuses on the action itself and the impact the decision has to maximize benefits and minimize harm (Cross, Miller, 2015). First, she was appointed to a key position within Ace, which came with some obligations to meet. The Board which appointed her expressly stated that all dealings with Widget would cease unless the Board approved such an undertaking. Second, President Paul invited key Widget officials for an all-day visit to Ace, which gave them access to Ace's loan files and procedures. Third, in an attempt to avoid a dilemma, Vicki Vice President evaded President Paul's invitation to be present on the day of the visit with senior Widget officials by stating that her conscience would not allow her to participate and therefore she would worked from home. The board's decision to cease and desist dealings with Widget may stem from corporate social responsibility where Ace considered its decision on the impact it would have on its customers, creditors and the community in which it operates. Clearly speculation, but at least it was