This is a stereotype, which has been engraved in the heads of men, women and children. By filling the world with models who seem to have the genetic jackpot, Dove has decided to discredit this cultural cast created by our society. Body image, for some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same social pressure as younger women to be thin and beautiful…some feel they need to look as young as possible” (225). Because women face pressure to conform in ways that seem nearly impossible, Jeffers came to the conclusion that “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The position of the model in Figure 1 screams confidence. She is a voluptuous, curvy, beautiful woman standing almost naked in an advertisement, hanging on billboards all over the world. Ultimately, she's telling women and girls everywhere that if I can be confident in my body, you can too. Jessica Hopper reveals: "some believe that ads still rely too much on the use of sex to sell" (1). However, I have the feeling that these are just bitter criticisms from others. With the model's hands placed firmly on her hips, her smile lights up the entire ad. It completely breaks the stereotype that