Today's young adults live lives caught between two worlds: the physical realm of human interaction and the digital universe that lies just a mouse click away. This is an age where entire relationships are formed on online digital platforms and a single person's opinion can be broadcast across the world in a matter of milliseconds. Lately, the freedom of expression that social media has afforded young adults has resulted in interesting behavior among users of social media platforms like Facebook and Twitter. The term “slacktivism” was coined as early as 1995 by Dwight Ozard and Fred Clark as an expression of doing something to support an issue or cause that requires minimal personal effort (Kain, 2012), and is now used to describe this new activism. behavior; where everyday activists have taken their causes to the Web in search of visibility and support, and users have found a passive way to support the causes they say they believe in. Every day, hundreds of new slacktivist-oriented pages and videos pop up around the world. Facebook, Twitter and slacktivist supporters are quick to "like" the cause and pass it on to other friends in their network. This, however, is not the only form of slacktivism. The statuses of the numerous members of the Facebook and Twitter community also demonstrate this. The role of the “status update” and “tweet” has evolved from reporting a person's physical activities to a platform to spout whatever propaganda a user deems worthy of sharing with their social media community. It would appear that social media platforms like Facebook and Twitter are providing users with a false sense of ego, and that this – in turn – has contributed to the gigantic rise of slacktivism and the resulting degradation… in the middle of the paper. .....2) Howe, J.P. (2012, April 16). [Web log message]. Retrieved from http://www.huffingtonpost.com/john-p-howe-iii-md/slacktivism-a-gateway-and_b_1422388.html(Jutras, 2009) Jutras, L. (2009, December 7). Facebook mobilizes the masses: but to what end?. Globe and mail. Retrieved from http://ic.galegroup.com/ic/ovic/NewsDetailsPage/NewsDetailsWindow?displayGroupName=News&disableHighlighting=false&prodId=OVIC&action=e&windowstate=normal&catId=&documentId=GALE|A213685324&mode=view(Kain, 2012) Kain, E. (2012) , April 3). "Person" of the Year Prediction for 2012: The slacktivist. Forbes magazine, excerpt from http://www.forbes.com/sites/erikkain/2012/04/03/2012-time-person-of-the-year-prediction-the-slacktivist/Nelson, N. (Designer) . (2012). Does slacktivism really make a difference? (infographic). [Web graphics]. Retrieved from http://www.takepart.com/slacktivism
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