Socio-psychological theories of aggression With the increase in violence in the Big Brother House I was asked to create a report that explains this violence that occurs in the Big Brother House Big Brother in terms of two or more social psychological theories. In general, violence in the Big Brother house is on the increase and to explain this aggression it is necessary to bring theories to the attention of the media masters. There is no need to stop the violence as the housemates are not breaking any of the Big Brother rules by behaving this way. The violence in this program cannot be seen as a negative aspect as it increases the number of viewers. However it must be explained logically. One explanation could be social learning theory. In order for such learning to occur, a person must observe his behavior and imitate it in the future. The concept of identification is also important as the individual is more likely to imitate someone they identify with, in this case it could be another housemate or perhaps previous contestants on the Big Brother show. For this there are three phases · The recording phase, where the observer must pay attention to the model. The observer's attention is influenced by the characteristics of both the observer and the model. · The retention phase occurs when the observer can encode and organize the information in relation to any present reinforcers, past experiences, expectations, relevance, etc... And finally the retrieval phase is when the reinforcers determine whether the behavior is imitated and the observer's performance will depend on the person's ability to perform... middle of paper... Big Brother contestants' personal goals would involve daily tasks and empowering people to do so. evicted. When we achieve these goals the energy is released, and when we fail or the goal is blocked (for example the person subjected to eviction is not evicted) then the energy accumulates (frustration). This needs to be released and so Dollard suggested that this be done through assault. This therefore parallels Freud's explanation of aggression where a person becomes aggressive out of frustration and this anger is projected onto other less powerful people or objects (scapegoat theory). Projection is a way to protect a person's ego from self-aggression. This aggression projected into a confined area with other people sharing the same space leads to arguments and (consequently) aggression within the Big Brother house..