Other professionals include consultants, employers, exam officers, supervisors, management teams, funding bodies and care and support services. I should know the name of the interested person and their contact details in order to be able to respond and fulfill any needs as they arise. I communicate with them formally or informally. I help all students to actively participate in the session. In his book Hierarchy of Needs (1954), Maslow argues that there are five needs that represent different levels of motivation that must be satisfied. They are physiological, safety and security, recognition, self-esteem and self-realization. I make sure to communicate with my student in a way that meets these needs. The staff in my organization have developed various working styles. I always make sure to confirm my mutual respect towards others, as well as showing the same respect towards students as well. I take care of the administrative staff for attendance and other bureaucratic procedures. The media plays an important role in providing effective communication. Students in a distance learning program will need access to information and materials in electronic format. They communicate via email, webcam, online forums or telephone. According to Wilson (2014) it is important that everyone in the educational context works towards the same result, even if they are motivated by different factors. All methods of communication must be appropriate to the situation e