Intangible products are services that are not physical and cannot be seen, heard, touched, or smelled. Hospitality services are based on experience. When it comes to marketing services, marketers take steps to give customers a perspective of the service they will receive. It's called hard evidence. Such as promotional materials, service companies and employee appearance. As physical evidence it can hinder a business if not handled properly. A service organization should examine every physical piece of evidence to ensure it paints the desired picture. In order for the service to be inseparable, both the employee and the customer are part of the product. A customer can have a fantastic meal at a restaurant, but if the service is rude and does not provide good service, the customer will not be satisfied with their experience. Both must go together for the service provided to be able to be