I am a Google user. I think it depends on your preferences on the applications you use from your smartphone. If you are an Apple user, then you have iTunes, Apple TV, etc. They are like Google, my Gmail, link to Google Cloud, Google apps and if we had Google Fiber I would be a consumer of that product too. I often hear that a smartphone user is an Apple user or an Android user. Below is a market view regarding IOS (Apple) or Android (Samsung/other) and other smartphones. Although Apple is also very popular in countries like China, Android is the largest market