Without the words in the GEICO auto insurance ad, all there would be in the ad would be two cups of popcorn, which doesn't explain why GEICO is the best insurance. They have the company name in big bold letters along with the saying, “The choice is yours and it's simple.” This statement screams to the public that if they chose any other insurance policy, they would be making their lives difficult. The ad also uses deductive reasoning, using the desire for more popcorn to want more from one's auto insurance. When it comes to insurance, people always want to have more benefits to help them with automotive situations. For example, if someone gets into a car accident, that person would want to make sure they get something from their insurance to help them get back on their feet. Under the larger popcorn cup, there are brackets with all the qualities that GEICO auto insurance has, while the other has nothing, proving that GEICO offers more than the competition. The paragraph on the ad provides more in-depth information on the qualities listed under the larger popcorn cup. The ad also contains the company's website and phone number so people can get more information about GEICO