It also captures the general feeling of what really happened in companies. The cumulative process is the continuation of one step after another, one decision after another, one action after another, which add up to spectacular results (Collins, 2001). In the real case, it means that there is no single great program or killer innovation from the company, but instead there is a great effort and long-term teamwork to achieve greatness. This long process requires simplicity, diligence, clarity and focus on what is vital from each team member