Most of the time the company operates on a day-to-day basis and not much thought is given to how the company is doing today. Hindsight is 20/20, it is easy for everyone to know today what went wrong last week, sometimes it is difficult to identify today what was done wrong today, unless managers take a step back and give a honest look at operations. It is important to consider all aspects of the business when evaluating the company's historical trajectory. What made the company do well? Was it new products, a strong economy due to a trending product, or a specific demographic that drove the company's success? What caused the company difficulties? Was it a product recall, a failed product line, a weak economy, or poor marketing? These are questions that need to be answered to effectively evaluate the company's historical successes and failures. Looking only at the good or the bad will not produce a fair assessment of what the company has