IntroductionThe report presents an overview of national and international tourism policies that have been developed and implemented over the years. I will compare and contrast Maltese tourism policy (2006 and 2012) with British tourism policy (2011). Goeldner and Ritchie (2009) identify a tourism policy as a set of regulations, rules, guidelines, directives and development/promotion objectives and strategies that provide a framework within which collective and individual decisions influencing tourism development a long term and daily activities are taken within a destination.” The main aim of any tourism policy is to generate income and create employment. In fact, tourism is one of the major income generators worldwide. In this case, the two countries; Malta and England are largely dependent on this sector, so it is of particular importance that they adopt an effective policy. Malta Tourism Policy 2012; A new set of challengesAs the previous Policy came to an end, a couple of months ago the Maltese Government drafted a new tourism policy planned for the years 2012-2016. It has also been launched online for a four-week public consultation period. In this way, the policy also recognized the importance of including local people. This was one of the main differences why the current policy showed improvement over the previous one. Furthermore, developing a second policy means that the previous policy has successfully generated positive results. The 2012 Tourism Policy recognizes that, compared to the situation in previous years, Maltese tourism today has moved towards greater diversity; “less seasonal and less dependent on the tour operator business... consequently... half of the paper......actively unexploited. These different characteristics require separate objectives and policies.ConclusionsAware that the tourism industry will continue to grow in the coming years, it is of particular importance that both the Maltese island and the United Kingdom continue to investigate this sector whilst seeking to adapt effective policies. Investigating the target markets, the pitfalls of the industry, the contribution to the country's economy while supporting the environment should be the primary objectives that every destination must consider within the tourism policy. Works Cited www.ppcd.gov.mt/file.aspx?f= 519http://www.maltatoday.com.mt/en/newsdetails/news/national/Tourism-policy-available-for-public-feedback-20120214www. culture.gov.uk/.../Government2_Tourism_Policy_2011.pdfhttps:// secure2.gov.mt/tsdu/file.aspx?f=7339